Translated from French. Article published April 9th, 2019 on www.revuegestion.ca. Click here for the original French version.
Confronted with a labour shortage from an organizational perspective, where the working generation is thirsty for knowledge and is constantly seeking career advancement, do managers understand the true value of their role of as coaches to their teams?
The everyday reality is that a manager’s tasks are mostly dictated by organizational objectives and, therefore, by managing results and performance. What does this mean for employee skill development? When was the last time you accompanied your employee to a professional activity (i.e., a client meeting, a team meeting, etc.) with a view to coaching?
The roles and responsibilities of a manager
Managers must play a number of roles on a daily basis, often leaving little time for employee skill development. As a result, organizations routinely transfer the responsibility for skill development to Human Resources, which is provided through employee training in most cases. Subsequently, the challenge for both the employee and the organization is to capitalize on this investment on a day-to-day basis.
But why not share this responsibility and emphasize the importance of the manager’s role as coach on a daily basis? Due to the immediate supervisor’s proximity to their team members, they frequently interact with each employee, understand expectations and the skills being sought, and can provide coaching on a daily basis – knowing that they will be the first to reap the rewards!
Why should coaching be valued?
Here are some of the potential impacts provided by the manager-coach.
Maximizing your employees’ potential:
Sometimes we don’t appreciate the full potential of our employees, and thus, we don’t allow them to reach their highest level. During coaching sessions, by being in the thick of the action with your employees, a manager-coach will notice that they are able to contribute more than they thought and can help their employees work on their strengths, thereby developing their potential. The employee will feel valued and the organization will reap the rewards alongside the employee.
Accelerating employee growth:
By coaching regularly, you not only increase the frequency of interventions, but also their quality. Twokeys to accelerating progress.
Delegating and empowering each level of management:
When an employee is unable to perform a task, it is often the immediate supervisor who must compensate. By coaching your employees, you will empower them so that you can more easily delegate tasks and free up time to invest in your work and your own advancement.
Employee engagement and retention:
Given that recognition is one of the prime sources of employee engagement, coaching sessions help identify victories and, therefore, create opportunities for positive reinforcement. In addition, employees appreciate and feel valued when you invest (time or money) in them and it won’t hurt with retention!!!
Accelerating organizational performance:
By developing individual skills while coaching, we are giving ourselves the benefit of a skilled team. Since the organization is the sum of the individuals who work in it, a skilled team will only increase the organization’s overall performance.
How to allocate time for coaching and putting the role of coach into practice
Here are a few simple but effective tips – proven through years of coaching and consulting services – that will allow you to integrate your coaching role into your daily routine:
- Like any good activity, if it is not scheduled, it is unlikely to occur. We need to schedule time in our calendars to coach our employees.
Develop a progression plan and make the various stakeholders accountable:
- Identify the skills to be developed and define coaching activities that will allow you to develop these skills.
- Spread these activities out over time – along with deadlines – and you will start gaining momentum.
Create coaching activities:
- Accompany your employees throughout their activities to observe them in action and provide feedback for your own coaching process after each session.
- Conduct role-playing and/or simulation exercises with your employees to empower them in dealing with new situations in a lower-risk environment.
Take advantage of coaching opportunities at various moments:
- Coaching doesn’t always have to be planned. When one of your employees comes to you for help, seize the opportunity and turn it into a coachable moment.
- Turn some of your individual management meetings into coaching sessions.
The coaching approach is not limited to specific activities, it is also a state of being.
By integrating the role of coach into the manager’s responsibilities and regularly allocating time for coaching, your organization’s foundation will be more engaged and therefore more solid, but above all it will reach its potential. Prioritize and allocate time to develop your personnel on a daily basis; and it will benefit your organization, your employees and yourself.
Director of Operations at Proaction International