Adrenalys – Propelling successful Ontario businesses to the next level


Proaction International is a proud partner of Adrenalys.  For more information about Adrenalys and Proaction International’s involvement, visit the Adrenalys website

Full house at the inaugural Sommet Performance 2016


On October 20 of this year at the Westin Hotel, Montreal, the Sommet Performance 2016 took place, and the event, held for the first time, was a great success! Perhaps you weren’t able to attend or you would like colleagues to be able to benefit as well. On April 27, 2017, we invite you to the Sommet Performance : le rappel.


More than 300 business leaders and decision-makers assembled on October 20 for an exchange of ideas about performance, a hot topic that will help in further promoting and positioning Quebec and Canada on the international scene, as the first two speakers of the day, journalist René Vézina and lawyer Raymond Bachand, mentioned. How to do things differently? Jean-Philippe Raîche, associate and vice president at Proaction International, brought the idea of KBI (Key Behavior Indicator) to the table. The afternoon got off to a creative start with Roch Fortin, international producer and filmmaker, who spoke about the importance of creativity in the workplace and, especially, concrete ways to put it into practice. Michel Coupal, UQAM professor and author, and Mathieu Legault, program director, followed with ideas about attitudes to adopt, impediments to performance, and predictions for the future… Last but not least, François Olivier, president of Transcontinental, shared a fascinating case study concerning performance vision and productivity within his organization.

Conceived and created by Proaction International, the event drew an impressive number of participants and generated media buzz. A case in point is Olivier Schmouker, a journalist with Les Affaires, who said:


He was referring specifically to Roch Fortin’s presentation.

“We are very happy with how the day went, and the attendees feel the same way, as the comments and survey results indicate,” said Denis Lefebvre, President and Chief Executive Officer of Proaction International.


fourThe involvement of partners such as the Fédération des chambres de commerce du Québec and Les Affaires et Manufacturiers et Exportateurs du Québec, as well as collaborators such as STIQ Maillage industriel, the Fédération des Plastiques et Alliances Compositites, FTQ Fonds régionaux, Aéro Montréal and the Conseil de la transformation alimentaire du Québec, assured a great participant diversity. This led to enriching networking opportunities and an atmosphere conducive to the exchange of best practices.


To see photos and the recap video of the inaugural Performance Summit, or to obtain further information about Sommet Performance : le rappel, please visit:

For information or interview requests, please contact:
Emilie Couturier | | 514-284-7447, ext. 305

Appointment of Françoise Bertrand as Proaction International’s Board of directors President


Montreal, November 19th, 2016 — Mr. Denis Lefebvre, President and Chief Executive Officer of Proaction International, is proud to announce the appointment of Ms. Françoise Bertrand as Chair of the Board of Directors of Proaction International. Ms. Bertrand, who has just completed her term with the Fédération des chambres de commerce du Québec (FCCQ, the Federation of Chambers of Commerce of Quebec), began her new role on November 1st.

Named an Officer of the Order of Canada in 2013 in recognition of her contributions as a director and as a role model for women, Françoise Bertrand has more than forty years of experience at the helm of various important organizations. That same year, she was awarded an honorary doctorate from Concordia University in recognition of her career in its entirety, the Prix Femmes d’affaires du Québec (an organization that recognizes excellence among businesswomen in Quebec) in the category Gestionnaire-dirigeante d’OSBL (Officer-Director of a Non-Profit Organization), as well as being named Fellow by the Ordre des administrateurs agréés du Québec (an association of Executive Officers). Five years ago, she was also awarded the highest distinction conferred by the Quebec government, the insignia of the Chevalier de l’Ordre national du Québec (Officer of the National Order of Quebec). Ms. Bertrand has also been recognized internationally. In 2001, she received, from the President of the French Republic, the medal of the Legion of Honour.

Throughout her career, Françoise Bertrand has sat on numerous executive boards. She is also a graduate of the Rotman School of Management Directors’ Education Program in Toronto. She has been a Member for 11 years of the Board of Québecor Inc., and was Chair of the Board from from 2011 to 2014, when she became Vice-President of the Board of Concordia University. She is currently a member of the Board of Osisko Gold Royalties, Ltd.

“Ms. Bertrand is an outstanding leader who has proven herself in both the public and private spheres. Proaction International is delighted to welcome her on board. Her solid experience and business sense will allow our organization to attain even more ambitious goals and to continue expanding internationally. Her passion for excellence and performance will be extremely valuable assets in the next phase of the evolution of our organization,” said Mr. Lefebvre.

“It is with great excitement happiness and enthusiasm that I join the Proaction International team. This is a Quebec organization which shares its expertise in Canada, in the United States, and in Europe, and which helps different organizations in realizing their full potential. As the President of the Board of Directors, my goal is to foster the growth of the commercial potential of Proaction International to help achieve its growth objectives, both nationally and internationally,” said Françoise Bertrand.


About Proaction International

Proaction International is a leader in managing performance, with more than 100 full-time experts, that offers consulting services with the mission to improve the performance of people and the organizations they work for. With a genuine human approach, since 2004 Proaction International’s philosophy and methods continue to prove their value through successes with hundreds of organizations and thousands of people on three continents. Proaction International is an inspiration, a builder of long-term relationships, a top employer, a role model, and a great contributor to the improvement of the global economy.